Language is a consistent answer as to why disease model approaches don’t work for male clients who show up for mindfulness.
They don’t want to hear; your brain is that of a teenager, you’re sick, diseased, powerless, once an addict always an addict. This language and such attitudes towards them diminish their well-being.
There’s a language male clients find worthy to listen to. There are words, thoughts, and ideas they find worthy to pursue. Language becomes a powerful tool in helping men engage in their worthiness—which helps direct personal change.
Mindfulness provides a simple but powerful route for getting back in touch with our own wisdom and vitality. It is a way to take charge of the direction and quality of our own lives. 
Notice the language. It’s a language that men want to give their attention; simple, powerful, our own, wisdom, vitality, take charge, and quality. Granted mindfulness is more than these words, but language matters.
From a mindfulness perspective, I take the approach; you are the expert. Meaning, the patient knows more about himself than I do. I respect the research, however, I respect the humanness of the individual more.
My mindfulness training taught me to first give attention to the human in front of me, as opposed to “the chart” (or worse, a manual that imposes what someone is i.e. a diagnosis).
One aim of mindfulness-based addiction recovery is to clarify a direction for change; not motivated by threat, shame, blame, or punishment, and not directed by me, the system, or treatment center; but by the client.
Full Article @ The Language of a Man’s Worth